About Us

Talented and Experienced Team of Professionals.

Lead Outdoor Development was founded by Jennifer Sloane, a Florida-licensed attorney with over 25 years of hands-on experience in the Out-of-Home advertising industry. Jennifer was General Counsel for a national billboard company and learned exactly how an OOH company should operate. Over the course of her 25+ year career in the OOH industry, Jennifer has seen it all and done it all; from securing permits and negotiating leases, to overseeing large-scale developments, building operational infrastructure, and selling OOH assets. Her deep industry knowledge, legal expertise, and proven track record make her a trusted partner for lead generators, developers, and landowners alike. With Jennifer at the helm, Lead Outdoor Development brings unmatched insight, reliability, and results to every project.

Meet Jennifer

With 25+ years in the Out-of-Home (OOH) industry, we bring deep industry knowledge and vast operational and legal experience to every deal.

Trust

Trust is Key

Why trust Jennifer Sloane with your most valuable billboard leads?
Because trust is earned—and Jennifer has spent over 25 years doing just that in the Out-of-Home industry. As one of the few attorneys dedicated exclusively to OOH, she’s become a respected and reliable figure known for her integrity, discretion, and deep industry knowledge. Whether you’ve read her published insights, worked with her directly, or heard her name through referrals, chances are you already know her reputation. Backed by a spotless ethical record and bound by the professional standards of her legal license, Jennifer is someone you can count on to handle your information with the utmost care and confidentiality.

Contact us today to learn more

Lead Outdoor Advertising is led by Jennifer, a 25-year OOH industry veteran and a trusted Florida attorney. She understands what lead generators, independent contractors and landowners should be paid for their knowledge, expertise and prime real estate.

Why Partner With Lead Outdoor Development?

With 25+ years in the OOH industry, we bring deep industry knowledge and expertise to every deal.

Who We Are and Why It Matters

At Lead Outdoor Development, we don’t just work in marketing — we create momentum for billboard developers, agencies, and landowners. Our roots are in advertising, but our strength lies in high-impact lead generation and real-time tracking tools that simplify growth.

We believe the best partnerships begin with clear communication, proven systems, and a shared goal: measurable visibility and revenue.

Jennifer began her legal career representing billboard operators in the State of Florida. One of her clients went national and asked Jennifer to join the company as its General Counsel and Sr. VP. After that company sold, Jennifer opened her own practice. Since entering the industry, Jennifer has been a trusted advisor to operators and developers across all aspects of the OOH industry. Her expertise spans drafting and refining industry-specific contracts, successfully challenging permit denials, and collaborating with permitting authorities and landowners to devise innovative solutions for complex site development projects. She has streamlined the easement acquisition process and facilitated the buying and selling of OOH assets with precision and insight. In addition, Jennifer consults with investors seeking to enter the OOH market, offering strategic guidance on market entry, organizational structure, and exit strategies..